Dominating Google Search & AI Overviews in Vietnam’s Photo Booth Market

Company: Fotopop

SUMMARY

  • Client: Fotopop
  • Industry: Events
  • Market: Vietnam (Vietnamese & English-speaking customers)
  • The Goal: Dominate search results for photo booth rentals in Ho Chi Minh City
  • The Challenge: High competition, low online visibility, reliance on word-of-mouth.
  • The Solution: SEO fundamentals + AI-powered content workflows + GEO optimization for LLMs.
  • The Results:
    • #1 Rankings on Google for primary keywords in both Vietnamese and English.
    • 100% of company leads now originate from organic search, without any reliance on paid channels
    • 50+ qualified leads per month from search traffic.
    • Dominant presence in AI Overviews (GEO) and LLM responses.

The strategy

Core challenges:

  • Low visibility: Their website wasn’t ranking for high-intent keywords like “thuê photo booth” (rent photo booth) or “photo booth rental HCMC.”
  • Thin content: Product pages lacked depth, meta tags were generic, and there was no structured data to help search engines understand their offerings.
  • The AI gap: With the rise of LLMs (ChatGPT, Gemini), potential customers were asking AI for recommendations—and Fotopop wasn’t part of those answers.

The execution

1. SEO Fundamentals

  • Optimized meta tags for all product pages and homepage.
  • Implemented FAQ schema.
  • Built comprehensive FAQ sections.

2. AI-Powered Content at Scale

  • Used AI workflows to generate bilingual (Vietnamese/English) location pages.
  • Created hundreds of keyword-targeted pages in weeks, not months.

3. GEO (Generative Engine Optimization)

  • Structured content for LLM readability (bullet points, clear answers).
  • Optimized for both English and Vietnamese voice/chat queries.